An inventory of the top 25 evangelical influencers on Instagram and the main topics addressed by each of them, according to artificial intelligence.

Abstract

This work aims to carry out an inventory of the 25 main evangelical infl uencers in Brazil and the main topics addressed by each of them, with the intention of understanding the relationship between infl uencers, followers and content presented with a special focus on Instagram. To collect data on the topics addressed by them, the Microsoft Copilot Artifi cial Intelligence tool was used, as well as data capture with the respective profi les of these infl uencers on Instagram. For data collection, the Microsoft Copilot Artifi cial Intelligence tool was used, as well as the capture of data with the respective profi les of these infl uencers on Instagram. As a starting point, we used the survey released in September 2023 by anthropologist Juliano Spyer, through the consultancy Nosotros, which at the time analyzed 44 evangelical infl uencers on various digital social media. Given the volatility of the number of followers of these digital celebrities, the 25 main infl uencers found in September 2024 were listed only, all with more than 2.5 million followers. The research aims to off er new resources for those who seek in their research to understand the power of infl uence of digital social media in religious mobilization, but also in the political-social environment, of a certain spectrum of Brazilian Protestantism.